WebSense : Making business sense from your website!
Intoduction
Website Usability – defined as the ease with which visitors are able to use a Website - focuses on the end user experience, ensuring higher conversion rates are achieved and visitors return to your site.
Although usability is one of the most important aspects of your website it can often receive the least amount of attention.
Design aesthetics, ease of use, target audience and device are elements which must be considered when it comes to usability. There is no greater waste than having visitors abandon your site because they are unable to see your values, objectives, products and services.
- Where your visitors are coming from
- Where they enter your site
- What drives them to your site; and
- Why they leave your site.
Objectives
WebSense makes business sense! The key to your web success is establishing your business goals and objectives, and implementing the necessary metrics to track these goals and objectives.
Our stringent “feedback loop” allows us to track and measure any implemented changes, thereby allowing us to provide you with measurable and insightful feedback throughout the entire process.
By using WebSense, you have access to our consulting and technical expertise, experience and know how, giving you the best value in terms of relevant, useful, measurable and technical execution.
How do we do it?
- Implement tracking tools and metrics
- Track your site
- Analysing the results
- Give feedback and recommendations
Analytics
Web analytics provides key insights regarding your web traffic and the effectiveness of your marketing campaigns. Poorly performing pages, where your visitors came from, how long they stayed and the visitor segmentation will be identified. We will set-up goals linked specifically to your business objectives, allowing you to track your users through various steps, and ultimately establishing whether or not the visitor converted to a customer.
By tracking results closely, we are able to implement alterations and enhancements, thereby ensuring that you are closer to achieving your goals and objectives at all times.
Heat Maps
Heat Maps help us to understand the behaviour of visitors on your site, indicating which area of your site receives the most attention and highlighting the areas that need improvement. It provides visual indications of users click patterns and distinguish between where they actually click rather than where you think they will click.
With this information, we provide strategic recommendations regarding improvements and technical enhancements which should be made in order to achieve your desired results.
SEO
SEO provides a substantial amount of data pertaining to the visibility of your site on search engines (i.e. Google, Yahoo, Bing) and takes into consideration fundamental elements, namely keywords, links and search impressions. Webmaster tools are useful for SEO purposes, and provide important information on various technical aspects of your site, such as broken links, HTML problems and duplicate Meta.
User Feedback
Obtaining user feedback is key in understanding the user and what they are looking for; thereby improving the user experience. A unified feedback and survey facility allows you to build a customer community unifying brand interaction and customer experience in a central place, and provides information that can be leveraged to improve results for your site. This survey tool incorporates the social CRM aspect, and collects and organises all social knowledge, including questions, feedback, concerns and praise from your users.
With this invaluable information, it allows us to transform customer discussions and feedback into practically actionable steps, which can be implemented on your site, allowing you to reach your business objectives.
What do you get?
- Weekly metric review: A document containing feedback received and analysed from implemented metrics.
- Monthly consolidated report and recommendations:A consolidated document of all results achieved for the month along with recommendations.
- Final report and recommendations: A final report containing results from the entire 3 month period as well as recommendations
- Quote: A quote based on recommendations and technical implementation/development thereof.
|
